W.T.A.C.H.

Training & Knowledge Sharing Portfolio

From International Regulatory Authorities and Foundations to traveller behaviour and the vertically integrated travel industry, the ‘World Tourism Association for Culture and Heritage (W.T.A.C.H.) enables key Government, Tourism & Community stakeholders meet the challenges this fast paced industry demands through our comprehensive training programmes and course modules

Positive change is only achievable through positive learning

The W.T.A.C.H. Education, Training & Knowledge Sharing Portfolio Is aligned with and supportive of 9 key elements identified as part of the of the United Nations Sustainable Development Goals. Each of our programs, courses and modules seek to improve the lives, livelihoods and socio- economic conditions of local communities and custodians by improving the knowledge, practical application and confidence of our students.

Government Minister and Senior Administration Officials

It is said that “Good leadership requires good decisions based on good knowledge supported by good informed advice”. This dedicated course supports this premise by arming the various ministries and associated departments with the right knowledge and tools to make better decisions that ultimately :-

  • Support the responsible and sustainable growth of their tourism economy

  • Deliver more equitable social and employment standards and conditions

  • Ensure the right protections and considerations are in in place to drive your long-term objectives

  • Engage with local community stakeholders to develop more equitable approaches to tourism development

  • Help you navigate the complex nuances of the tourism industry and associated sectors

Tourism Sector Senior Executive and Management

The need to conceive, develop and manage effective tourism strategies designed to deliver on key objective and/or promises, is arguably the most critical and difficult aspect of tourism leadership.

In today’s fluid tourism environment, it is more important than ever that destinations and corporate travel related companies ‘invest’ in knowledge-based transfer programmes as a means of ensuring their leadership teams have necessary proficiencies to make competent evidence-based decisions that ensure responsible and sustainable growth.

Our ‘Senior Executive and Management’ programmes are specifically designed to empower you with the knowledge required to eliminate this potential problem.

Up-skilling your leadership teams with the proficiencies and insights needed today will better place and prepared them to make the right leadership decisions whenever they may arise.

Tourism Sector Middle and Junior Management

To capitalise on today’s travel and tourism markets it is imperative your teams have a strong understanding of the international tourism landscape and the required disciplines to maximise any emerging opportunities.

To get the most out of your workforce we have developed 2 options to up-skill and motivate your ‘Middle and Junior Management’ teams in highly effective and continually focussed ways being

Tailored ‘One on One’ coaching on a full range of essential subjects contained and highlighted within this document.

Group ‘Face to Face’ tourism and associated courses in key focus areas highlighted within this document.

Note: The above sessions can be undertaken either in- market or via online individual and/or group meetings

Cultural Heritage in Tourism

Level 1 - Introduction

Introductory Courses Introduction to Culture and Heritage in Tourism

  • A complete overview of the Culture and Heritage in Tourism Sectors

Culture and Heritage Principles

  • What are they and why should they be core and central to an effective CHT plan?

  • Codes of Conduct

  • Standards of Ethical Conduct

  • Roles and Responsibilities

Establishing a Cultural Heritage Tourism Business

  • Understanding Tourism – Benefits and Challenges

  • The CHT Traveller – Wants and Needs

  • Identifying Tourism Products and Experiences

  • Distribution Methods – Domestic & International

  • Pricing & Commission

  • Identifying Key Decisions Makers

Level 2 - Intermediate

Tourism Development - Challenges & Opportunities

  • Over-tourism

  • Regional dispersal

  • Seasonal Dispersal

  • Stakeholder Engagement

Market Sector Development

  • Identifying potential markets (Domestic & International)

  • Value over Volume

Reaching the Right Audience with the Right Message

  • Sales

  • Marketing

  • Trade shows

  • Social Media

  • Website Development

Level 3 – Advanced

Developing Tourism Plans & Strategies

  • Long Term
    Tactical
    Co-operative Marketing Campaigns PPP Engagement
    Turning Research into Strategy

What You Can Take Before You Break?

  • Carrying Capacity

  • Revenue Capture Analysis

  • Revenue Retention - Where it matters

  • Government Resource Management & Support

  • Asset Management and Restrictions

  • Visitor Flow/Arrival Monitoring

  • Site Access & Limitation

  • Community Engagement - Good Place to Live is a Good Place to Visit

Level 4 – Ministerial Courses

Introduction to Culture and Heritage in Tourism

  • A complete overview of the Culture and Heritage in Tourism Sectors

  • Understanding Tourism – Benefits and Challenges

Culture and Heritage Principles

  • What are they and why should they be core and central to an effective CHT plan?

  • Codes of Conduct

Destination Development Plan & Policies

  • Developing Government Plans & Policies

  • Working together – Key Stakeholder Engagement

  • The Whole of Government Approach - Who Owns What

  • Turning Research into Strategy

  • The Voice of Community