Ms. Erina Loo

Erina, has been contributing to the growth of Malaysia’s tourism industry for the past 29 years, serving as an Entrepreneur, a professional tourism consultant in which she is an ASEAN Master Trainer.

In pursuing her passion for the tourism industry, she has contributed greatly to the development of the Tour guiding sector in which she has cultivated, trained and developed thousands of tourist guides throughout the ASEAN region.

Her involvement and contribution to Sustainable Tourism has been recognised by the United Nations Educational, Scientific and Cultural Organisation (UNESCO) in which she plays a paramount role as a Cultural Heritage Specialist Guide (CHSG).

Erina is the current President of the South East Asia Tourist Guides Association which promotes intellectual development of youths in enhancing the livelihood of local communities. Her immense contribution to talent development in Malaysia has qualified her as a National Trainer under the Ministry of Human Resources where she serves as the Internal and External Verifier and Skills Assessor for tourism facilitators, trainers and lecturers.

Her entrepreneurial skills have been further enhanced through customised training and skills development programs via Be Mind Tourist World Sdn. Bhd. which is a fully licensed tour company by the Ministry of Tourism, Arts and Culture (MOTAC), Malaysia.